Pillar Pieces Archive

The Ecommerce SEO Blueprint

1

.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}body .is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}body .is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}body .is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}body .is-layout-grid{display:grid;}body .is-layout-grid > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}div#toc_container{background:#f9f9f9;border:1px solid #fff;}.mega-menu-title{font-size:1.375rem;line-height:1.5;color:#252e31;margin-bottom:1rem;font-weight:800;letter-spacing:-.02312rem;}p.footer-about{font-size:14px;}.hs_submit [type=submit]{display:inline-flex;justify-content:center;align-items:center;overflow:hidden;position:relative;z-index:1;min-width:10rem;height:3rem;padding-left:1.875rem;padding-right:1.875rem;margin-right:1.5rem;margin-top:.875rem;font-size:1rem;color:#fff;background-color:#3db8ea;font-weight:700;cursor:pointer;font-family:Montserrat,Helvetica,Roboto,Arial,sans-serif;text-transform:capitalize;letter-spacing:.0125rem;transition:transform .3s ease,box-shadow .3s ease;box-shadow:0 .625rem .9375rem 0 rgba(0,0,0,.15);border:0;}.hs_submit [type=submit]:before{content:"";position:absolute;top:0;bottom:0;margin:auto;right:1.875rem;width:.5rem;height:.875rem;background:url("https://cdn-bmdmm.nitrocdn.com/OxJWvJfybhFfQJHQBydkoZJrDKWthmzq/assets/images/optimized/rev-b27fdf1/studiohawk.com.au/wp-content/themes/chr-studiohawk/img/arrow-right-double.svg") no-repeat 100%;transition:background-position .3s ease;background-size:1.90312rem .875rem;}.hs_submit:hover [type=submit]{text-decoration:none;transform:translateY(.3125rem);box-shadow:none;}.hs_submit:hover [type=submit]:before{text-decoration:none;transform:translateY(.3125rem);box-shadow:none;}.hbspt-form label{color:#3db8ea;}.hbspt-form fieldset.form-columns-1 .hs-input{width:100% !important;}@media only screen and (max-width: 767px){.module.module--home-banner .hawk{background-image:url("https://cdn-bmdmm.nitrocdn.com/OxJWvJfybhFfQJHQBydkoZJrDKWthmzq/assets/images/optimized/rev-b27fdf1/studiohawk.com.au/wp-content/uploads/2023/06/mobile-home-banner.png");}.module.module--home-banner .hawk.nitro-lazy{background-image:none !important;}}.page-id-5445 .banner_navigation{display:none;}h1{font-size:1.75rem;}@media (min-width:1600px){.home .module--list-with-icons .grid-x.item-list-wrapper > .xlarge-8,.page-id-12 .module--list-with-icons .grid-x.item-list-wrapper > .xlarge-8,.page-id-14 .module--list-with-icons .grid-x.item-list-wrapper > .xlarge-8{width:25%;}.home .module.module--list-with-icons .wrap-center,.page-id-12 .module.module--list-with-icons .wrap-center,.page-id-14 .module.module--list-with-icons .wrap-center{width:83rem;}}@media (min-width:1400px) and (max-width:1600px){.home .module--list-with-icons .grid-x.item-list-wrapper > .xlarge-8,.page-id-12 .module--list-with-icons .grid-x.item-list-wrapper > .xlarge-8,.page-id-14 .module--list-with-icons .grid-x.item-list-wrapper > .xlarge-8{width:50%;}}#header,#footer,#page > hr{display:none !important;}.chr-header{background:#fff;}.chr-header .menu li a{display:flex;display:-webkit-flex;align-items:center;height:100%;}.chr-header .header-logo img{height:auto;width:auto;max-height:100px;object-fit:contain;}body.scroll .chr-header .header-logo img{max-height:70px;}.chr-mega-menu-wrapper .mega-menu .link .icon-wrapper img{width:1.5rem;height:1.5rem;}.chr-mega-menu-wrapper .mega-menu .link:hover .icon-wrapper{background-color:#f3f7f9;}@media (max-width:1199px){.chr-header .header-logo img,body.scroll .chr-header .header-logo img{max-height:50px;}}@media (max-width:74.99875em){.is-dropdown-submenu{position:static;border:0;}.chr-header .menu li .submenu .menu-item:not(:last-child){margin-bottom:1rem;}.chr-mega-menu-wrapper .mega-menu-container{padding-left:0;padding-right:0;height:100%;overflow-y:auto;padding-bottom:5rem;}.chr-mega-menu-wrapper .mega-menu-title{position:relative;padding:1.25rem 1.25rem 1.25rem 3.25rem;margin-bottom:0;border-bottom:1px solid #e5e5e5;font-size:1.125rem;}.chr-mega-menu-wrapper .mega-menu{padding:1.875rem 2.5rem;}.chr-mega-menu-wrapper.opened{right:0;}}.filter-buttons{margin-top:50px;text-align:center;}.filter-buttons a{color:#fff;padding:15px 50px 15px 25px;font-size:16px;font-weight:600;background:#3db8ea;display:inline-flex;justify-content:center;align-items:center;overflow:hidden;position:relative;z-index:1;box-shadow:0 .625rem .9375rem 0 rgba(0,0,0,15%);transition:transform .3s ease,box-shadow .3s ease;min-width:176px;margin:0 5px;}.filter-buttons a:before{content:"";position:absolute;top:0;bottom:0;margin:auto;right:1.875rem;width:.5rem;height:.875rem;background:url("https://cdn-bmdmm.nitrocdn.com/OxJWvJfybhFfQJHQBydkoZJrDKWthmzq/assets/images/optimized/rev-b27fdf1/studiohawk.com.au/wp-content/themes/chr-studiohawk/img/arrow-right-double.svg") no-repeat 100%;transition:background-position .3s ease;background-size:1.90312rem .875rem;}.filter-buttons a:hover{text-decoration:none;transform:translateY(.3125rem);box-shadow:none;}.filter-buttons a:hover:before{background-position:0;}.case-study-list .case-study .img{position:relative;padding-top:70%;background:#3db8ea;overflow:hidden;}.case-study-list .case-study .img svg{position:absolute;top:0;right:1.25rem;width:2.5rem;height:5rem;z-index:2;}.case-study-list .case-study .img img{position:absolute;top:0;bottom:0;left:0;right:0;width:100%;height:100%;object-fit:cover;transition:.3s;}.case-study-list .case-study a:hover .img img{transform:scale(1.1);opacity:.3;}.case-study-list .case-study .case-study-inner{box-shadow:0 .9375rem 1.875rem 0 rgba(0,0,0,15%);height:100%;background:#fff;}.case-study-list .case-study .txt{padding:15px;}.case-study-list .case-study .txt h4{color:#252e31;font-weight:800;margin-top:0;margin-bottom:10px;min-height:65px;transition:.2s;}.case-study-list .case-study .txt article{color:#252e31;height:75px;overflow:hidden;}.case-study-list .case-study .txt .logo-img{margin-top:10px;height:70px;display:flex;align-items:center;}.case-study-list .case-study .txt .logo-img img{max-height:100%;max-width:130px;object-fit:contain;}.case-study-list .case-study a:hover .txt h4{color:#3db8ea;}.chr-pagination-container{margin-top:50px;}.chr-pagination .page-number.current a{pointer-events:none;background-color:#3db8ea;color:#fff;}.pagination-previous.disabled{cursor:not-allowed;}.pagination-previous.disabled a{pointer-events:none;}@media (max-width:1199px){.case-study-list .case-study .txt article{height:80px;}.case-study-list .case-study .img svg{width:2rem;height:4rem;}}@media (max-width:767px){.chr-pagination-container .pagination-arrow{top:calc(50% - 20px);}.item h2{font-size:1.5rem;}}footer.chr-footer .chr-footer-bottom{position:static;transform:none;}footer.chr-footer .chr-footer-top{margin-bottom:0 !important;}.footer-cta{padding:50px 0;}.footer-cta h2{font-size:3.75rem;font-weight:800;}.footer-cta .txt-part{padding-right:30px;}.footer-cta .flex-container{display:flex;align-items:center;justify-content:space-between;padding:50px;border-radius:10px;box-shadow:0 0 20px rgba(0,0,0,.2);background:#fff;position:relative;z-index:9;}.footer-cta .btn-part a{display:inline-block;display:inline-flex;color:#fff;padding:15px 50px 15px 25px;font-size:16px;font-weight:600;background:#3db8ea;justify-content:center;align-items:center;overflow:hidden;position:relative;z-index:1;box-shadow:0 .625rem .9375rem 0 rgba(0,0,0,15%);transition:transform .3s ease,box-shadow .3s ease;min-width:170px;}.footer-cta .btn-part a:before{content:"";position:absolute;top:0;bottom:0;margin:auto;right:1.875rem;width:.5rem;height:.875rem;background:url("https://cdn-bmdmm.nitrocdn.com/OxJWvJfybhFfQJHQBydkoZJrDKWthmzq/assets/images/optimized/rev-b27fdf1/studiohawk.com.au/wp-content/themes/chr-studiohawk/img/arrow-right-double.svg") no-repeat 100%;transition:background-position .3s ease;background-size:1.90312rem .875rem;}.footer-cta .btn-part a:hover{text-decoration:none;transform:translateY(.3125rem);box-shadow:none;}.footer-cta .btn-part a:hover:before{background-position:0;}@media (max-width:991px){.footer-cta h2{font-size:2.75rem;}}@media (max-width:767px){.footer-cta .flex-container{padding:20px;flex-direction:column;text-align:center;}.footer-cta h2{font-size:1.75rem;}.footer-cta .txt-part{padding-right:0;margin-bottom:30px;}}