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Search Intent whitepaper & Learning Center expression of interest
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CONTENTS

  • What is search intent in SEO?
  • What is seasonality in Search Engine Optimisation?
  • How to use Google Trends for SEO
  • How to optimise for seasonality
  • Why it’s important to keep up with SERP updates
  • Building a search intent keyword list
  • Case Study: Google in the time of Coronavirus
  • What is SERP Sentiment?
  • Online reputation management
  • What is latent search intent?
  • Final thoughts