How to speed up your website for mobile

Way back in 2015, Microsoft released the findings of a study that revealed the average attention span had dropped from 12 to 8 seconds (that’s less than that of a goldfish). There has been a lot of debate since then about whether or not that’s true. One thing is for sure though, in the age […]

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Starting A Blog

If you currently have a website or thinking of innovating your website, there are several building blocks which will help the foundations, one of them being the use of blog content. Blog content is not just a place to boast about your product or to insert as many keywords as possible, but in Google’s eyes […]

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How to do International SEO – Comprehensive SEO Whitepaper

Want to read the full whitepaper? Download it here: https://www.studiohawk.com.au/wp-content/uploads/2018/12/International-SEO-Whitepaper-StudioHawk-20-12-2018.pdf The below is a snippet of the full whitepaper (which is available for free): — What is International SEO?   So to kick things off, what is international SEO and how does it differ from regular SEO? International SEO is the process of rolling out SEO […]

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Getting started with technical SEO

You have a website for your business. You know SEO is important, but you don’t know how to get started. This article has you covered. The aim of this post is to provide you with some useful on-site SEO tips that you can start implementing on your website now.   When going through the different […]

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E-commerce SEO: Everything you need to know

Are you confident that your ecommerce website is achieving its full conversion potential? Research indicates that organic search is responsible for a large percentage of ecommerce orders. Ignoring or postponing SEO efforts on your ecommerce website has probably already affected your sales. Optimising your site properly can have a positive impact on your bottom line. […]

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How Big Companies Do SEO

You might think big businesses have it easy when it comes to SEO. Sure, they have some natural advantages — resources, budget, brand recognition, domain authority, brand associations, but when it comes to SEO natural advantages just aren’t enough. Good runners don’t win races with natural ability, they still need to put time and effort […]

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How to Tell if SEO is Working for You

The case: Business owner feels overwhelmed by SEO and turns to experts. The facts: SEO experts implement various changes to improve the business’ online presence in order to help the business owner reach set goals. SEO can be a bit of a mystery for most business owners. How do you know if it’s working? Luckily, […]

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Laptop showing an example of Google Featured Snippets SEO with Google Home Mini

How to take your SEO rankings further with featured snippets

So, your website is showing up on page 1 of Google search results, everything’s groovy right? Don’t put your dancing shoes on just yet. Rankings are important, but you also want to optimise your search appearance to encourage users to click through to your site. One of the ways to do this is with ‘featured […]

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Optimising your website for voice searches – How to (Technical).

When someone asks a question like “Where’s a good place to get pizza around here?” how do different smart devices determine which restaurant to pick? Every day more people are starting to go to their preferred voice assistant for recommendations however not many businesses are taking advantage of this yet, mainly because no one has […]

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Using popups on your website? Find out how you will be impacted by Google’s new update.

If you hate those pop-up ads or newsletter signups you see on most websites now you are in luck, because Google will be showing you less of them. While news that mobile users continue to climb shouldn’t have surprised anyone, generating more revenue for advertisers, it is coming at the cost of the user. For […]

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